Adolph Coors and the Coors Family
Hall Of Fame Inductee — 2001
Adolph Coors arrived in Denver in 1872. At that time, Colorado was filled with young men searching the hills for gold, but Adolph went out in search of a different treasure – water. In the Clear Creek Valley just east of Golden, he found what he was looking for – a series of cool, natural springs that would be perfect for brewing beer.
Today, Coors Brewery has annual sales exceeding 20 million barrels and the Coors brewery in Golden is the largest single brewing site on earth.
Equally important, Coors has become the most identified Colorado company in the world. From the beginning, Coors advertised that it was produced with Rocky Mountain spring water. Images of Colorado’s mountains have been used in their advertising for more than 100 years, promoting the outstanding beauty of this region to people throughout the United States and around the globe.
Each Denver & Colorado Tourism Hall of Fame inductee reflects the profile of the inductee at the time of the induction.