Ed Hirschfeld (Posthumous Award)
Hall Of Fame Inductee — 2000
Ed Hirschfeld is one of the few people in the 90 year history of the Denver Metro Convention & Visitors Bureau to serve two terms as chairman, from 1968-1970. This was a pivotal time for the Bureau, and Hirschfeld rose to the challenge. Under his direction, the Bureau was essentially re-invented with new staff, new logos and new marketing programs. He cemented a strong relationship between the Mayor, City Council and the Bureau’s Board of Directors. Under his leadership, the Bureau worked with the hotels to petition the city to create a new lodger’s tax that would be used to fund the Bureau’s programs. Hirschfeld was the key person in getting this critical lodger’s tax instituted in Denver in 1971. Although he is best known as a giant in the printing industry and president of Hirschfeld Press, he played one of the most influential roles in developing the modern era of tourism promotion for Denver.
Each Denver & Colorado Tourism Hall of Fame inductee reflects the profile of the inductee at the time of the induction.